Provision of Communication,Marketing and Web Hosting Services for the Children’s Social Work Matters...
Main contract details
The Council are seeking to appoint an agency for the continuation of the communications programme (web site hosting, management, analytics, SEO and web site enhancements as the sites continue to evolve in line with the agreed strategy) and its dual objectives of attracting new CSWs and supporting existing CSWs learning and development. The selected Applicant will need to demonstrate the following: 3.4.1. A track record of digital expertise especially in web site development and management (including facilitating webinars, online/offline events, and ongoing management of the App). 3.4.2. The ability to work with the representatives from the fifteen (15) Partner Organisations which make up the consortium. 3.4.3. SEO competence with the ability to develop and implement an SEO strategy within budget. 3.4.4. Social media and digital marketing expertise 3.4.5. The ability to provide new approaches which compliments the existing strategy, building on what has already been achieved to date. 3.4.6. Sound communications and stakeholder engagement knowledge and experience 3.4.7. Copywriting and content planning skills and ability to help raise a positive profile of social work amongst key target audiences. 3.4.8. The Campaign has been largely digital in nature due to the large geographic coverage of the Partner Organisations relative to the budget. We believe the on-going campaign will be digital but it does not exclusively have to be so. We are therefore seeking an agency that has necessary digital experience and can provide wider integrated communications experience as media channels are not defined. A critical part of the campaign is evaluation. Agencies will therefore be expected to consider evaluation within the overall proposal and budget. Maintenance of the websites and portal. 4.1. It is expected that the successful agency will maintain the website and private portal and will ensure that they are accessible and up and running at all times. Maintenance work should be planned and carried out at the least disruptive time to our website visitors. 4.2. The successful agency will host the four Teaching Partnership websites and provided ad-hoc support/advice to the website owners, who manage content themselves. 4.3. In addition – with a budget of up to £10K per year allocated from the overall contractual budget, the agency will host, manage and develop the Innovation Children’s Services website and portal, including editorial and content upload at pre-agreed intervals throughout the year. PLEASE NOTE; Full details of the requirements can be found in Part Two - Specification document. Any clarifications must be submitted via the YORtender portal by the 8th February 2021.
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From 19/01/2021 10:00 to 16/02/2021 12:00