TfGM Sponsorship Agency Services

TfGM has an ongoing requirement to grow incremental non-fare revenue streams to reduce the burden on the public purse and re-invest into the transport network.

TfGM’s Commercial team has been successfully generating income through the use of TfGM’s diverse assets over the last few years; identifying and delivering new and innovative commercial opportunities aligned to the strategic principles of the Commercialisation Strategy and the Greater Manchester Transport Strategy 2040.

This procurement covers the provision of a Sponsorship Agency who can provide a range of services related to sponsorship acquisition, including;

- objective, evidence-based, robust evaluation and valuation of assets and benchmarking of opportunities within the market
- identification of potential sponsorship assets within TfGM’s portfolio and ad-hoc assessment of any in-coming enquiries from brands/agencies
- the relevant brand relationships to help inform and support their strategic planning and get opportunities out to the market
- Sales resource to lead and support on negotiations to secure sales
- Contract management and potential account management support for sponsorships on an on-going basis

Through this procurement process, TfGM is engaging with potential suppliers to participate in a preliminary market engagement exercise, to provide TfGM with an understanding of the current sponsorship marketplace, the optimum ways of working with agencies to maximise income and provide examples of the tools and skills agencies have, to support TfGM’s in-house team.

To participate in this preliminary market engagement, please refer to the attached 'TfGM Sponsorship Agency RFI' document attached. Any responses should be submitted (as an attachment) via the ProContract messaging facility by no later than 16:00hrs on Monday 31st March 2025.