17-019: Integrated Public Health & Lifestyle Behaviour Change Service

Public Health is seeking to commission a new service that will integrate previously contracted multiple lifestyle and wellbeing services. The new integrated service seeks to contribute to achieving the five aims of the Rotherham 2015 – 18 joint Health and Wellbeing Strategy which identifies that the key aims of the strategy can be tackled by a ‘whole system’ approach, and needs the involvement of the whole health and care system to achieve improvement.
The five aims of the Health and Wellbeing Strategy are :
• All children get the best start in life
• Children and young people achieve their potential and have a healthy adolescence and early adulthood
• All Rotherham people enjoy the best possible mental health and wellbeing and have a good quality of life
• Healthy life expectancy is improved for all Rotherham people and the gap in life expectancy is reducing
• Rotherham has healthy, safe and sustainable communities and places

In order to improve the public health needs of the people in Rotherham, it is felt a more holistic approach is necessary which takes into account the resources that are readily available and that will help enable people to sustain healthier living well as delivering a new integrated wellbeing services. Therefore the following existing services are being commissioned in a single service offer:

• NHS Health Checks
• Adult Weight management
• A population alcohol risk screening intervention
• The health trainer service (see Appendix F for Current Rotherham Health Trainer Service Description)
• Support to stop smoking
The above services combined with a new model of tiered delivery based on need, using innovative methods of access and delivery including a digital transformation of services, will form the core offer of the new service.
This new service will deliver these elements but may not be restricted over time to these alone, and will do this using an approach that includes innovative and evidence based delivery mechanisms that utilises modern technologies both to promote and deliver the services via a digital transformation. The service will be expected to offer added value through the use of the Making Every Contact Count (MECC) approach, and through increasing social value and the use of volunteering and peer mentoring approaches. Reducing health inequalities is a key outcome for this service.