TfL 95855 - London Transport Museum Customer Research and Benchmarking
Main contract details
Opportunity Id
DN603200
Title
TfL 95855 - London Transport Museum Customer Research and Benchmarking
Categories
79310000-0 - Market research services
79342311-6 - Customer satisfaction survey
Description
<p>TFL IS SEEKING MARKET INSIGHT ON THEIR APPROACH FOR TRAFFIC ORDER ADVERTISING VIA A MARKET SOUNDING QUESTIONNAIRE. THE QUESTIONNAIRE CAN BE DOWNLOADED FROM PROCONTRACT - Project information - DN603200</p>
<p>This Market Sounding Questionnaire (MSQ) is issued by Transport for London (TfL) on behalf of the London Transport Museum (LTM) and seeks to obtain market feedback to inform LTM’s approach towards its market research requirements. The purpose of this Market Sounding Questionnaire is to ascertain if there are any companies able to supply LTM with valuable bespoke benchmarking data in addition to its visitor survey. Details of some of the benchmarking data LTM would like to have insight on is outlined below: • Audience segment comparisons. • Engagement • Overall value for money (ticket price) • Percent of visitors that are of Black, Asian, Minority or ethnic background • Percent of families visiting that are Black, Asian, minority, ethnic visitors • Percent of families visiting that are socio-economic grade C2, D, E • Percent of visitors that use the attractions website pre-visit • Net promotor score • Visitor motivation to visit • Overall enjoyment • Likelihood to return • Intention to share on social media • Average dwell time • Visitor engagement ratings • Ratings for the amount of queuing • Perceptions of commitment to environmental sustainability • Retail: conversion from browsing to purchase • Retail: spend per head • Retail: Value for money • Retail: customer service • Retail: Quality of products • Retail: Range of items for adults • Retail: Overall • Retail: Range of items for children • Catering: Average spend per party • Catering: Use of facility • Catering: Efficient • Catering: service • Catering: Value for money • Catering: Range for adults • Catering: Range for children • Catering: Quality</p>
<p>This Market Sounding Questionnaire (MSQ) is issued by Transport for London (TfL) on behalf of the London Transport Museum (LTM) and seeks to obtain market feedback to inform LTM’s approach towards its market research requirements. The purpose of this Market Sounding Questionnaire is to ascertain if there are any companies able to supply LTM with valuable bespoke benchmarking data in addition to its visitor survey. Details of some of the benchmarking data LTM would like to have insight on is outlined below: • Audience segment comparisons. • Engagement • Overall value for money (ticket price) • Percent of visitors that are of Black, Asian, Minority or ethnic background • Percent of families visiting that are Black, Asian, minority, ethnic visitors • Percent of families visiting that are socio-economic grade C2, D, E • Percent of visitors that use the attractions website pre-visit • Net promotor score • Visitor motivation to visit • Overall enjoyment • Likelihood to return • Intention to share on social media • Average dwell time • Visitor engagement ratings • Ratings for the amount of queuing • Perceptions of commitment to environmental sustainability • Retail: conversion from browsing to purchase • Retail: spend per head • Retail: Value for money • Retail: customer service • Retail: Quality of products • Retail: Range of items for adults • Retail: Overall • Retail: Range of items for children • Catering: Average spend per party • Catering: Use of facility • Catering: Efficient • Catering: service • Catering: Value for money • Catering: Range for adults • Catering: Range for children • Catering: Quality</p>
Region(s) of supply
United Kingdom
Estimated value
N/A
Keywords
MSQ
Key dates
Estimated contract dates
Start date
07/04/2022
End date
07/04/2022
Expression of interest window
From 18/03/2022 15:30 to 08/04/2022 12:00
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Contact details
Buyer
Transport for London
Contact
Lavinia Tidy-Jones
Telephone
1111
Address
14 Pier Walk
London
Greater London
SE10 0ES
United Kingdom
London
Greater London
SE10 0ES
United Kingdom
