Contract details

Contract: Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan

Details

Buyer:
Cambridgeshire & Peterborough Combined Authority
Department:
Policy
Title:
Cambridgeshire & Peterborough Visitor Economy - Destination Management Plan
Description:
Successful destinations and places need a clear vision for how they want to grow, a roadmap of how to get there, what they need to create, who to market to, and a tool to measure their success. To take a professional and passionate approach to developing partnerships, managing and marketing the region in a way that is inclusive, sustainable and competitive - which fairly reflects the unique characteristics of the region. One of the key outcomes of this commission is to help build a compelling and robust storytelling narrative and brand, inspired by the region’s varied offer that better reflects the area – and to help develop an overarching Destination Management Plan that can be woven into every touchpoint for the area’s visitor economy to: Unlock and promote the region’s distinctive heritage and tourism offer - to create a seamless visitor journey underpinned by clear storytelling, local advocacy and connected thematic itineraries, positioning the region as an outstanding destination of both domestic and international appeal. Build upon the strength of Cambridge and utilising the asset ensuring regional spread and benefits. Strengthen the resilience of the region’s visitor economy by driving business growth, addressing skills gaps and encouraging regenerative tourism, to increase visitor dwell times and spend, encourage longer stays and reduce to seasonal peaks.
Description of the geographical coverage:
Reference no:
DN791229
Estimated total value:
£90,406.25
Estimated annual value:
£90,406.25
VAT not recovered:
£0.00
Participating organisations:
N/A
Keywords:
Destination, Plan, Visitor
Start date:
01/12/2025
End date:
30/11/2026
Awarded date:
25/11/2025
Awarded value:
£0.00
Appraisal date:
Not provided
Review date:
01/09/2026
Initial contract period:
12 months
Total option to extend:
Total contract period:
12 months
Available extensions:
0 with 0 taken
Central purchasing body:
Cambridgeshire & Peterborough Combined Authority
Framework:
N/A
Find a Tender (FTS):
No
Process used:
RFQ

Primary contact

Title:
Mr
First name:
David
Surname:
Beddall
Email address:
david.beddall@cambridgeshirepeterborough-ca.gov.uk
Telephone number:
000
Fax number:
Mobile number:

Awarded supplier(s)

Lot 1 - Five-year Destination Management Plan: Setting a clear vision for the growth, promotion and future of our region as a tourism destination help

Company name Company reg number SME/VCS VCS reg number Contacts Postcode
GC Insight 229257 SME
  • - Mrs Kirsten Powell
 M1 5JW
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Lot 2: Narrative Development: Defining the Story of Cambridgeshire & Peterborough and Bringing the Story to Life help

Company name Company reg number SME/VCS VCS reg number Contacts Postcode
Gubi Consulting S.L - SME
  • - Mrs Jennifer Jensen
  • - Ms Janie Neumann
 08017
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Categories

  • 73000000-2 - Research and development services and related consultancy services
  • 79400000-8 - Business and management consultancy and related services
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Notes

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Custom details

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