Contract details
Contract: Spaceport Cornwall PR Support for Road to Launch
Details
Buyer:
Cornwall Council
Department:
Economic Growth and Development
Title:
Spaceport Cornwall PR Support for Road to Launch
Description:
Objectives
• To identify the Road to Launch phase of the project, highlighting to media and public, the history-making launch coming to Cornwall
• To liaise with Virgin Orbit and the UK Space Agency on behalf of Spaceport Cornwall to ensure all comms align across the various organisations
• To increase positive exposure of the project across media channels
• To highlight the project is ‘of Cornwall’ building aspirations and excitement in the local community
• To support ‘Space for Good’ messaging, identifying how satellites and space technology are benefitting life on Earth
• Join-up with other partners/stakeholders (Cornwall Council, AeroSpace Cornwall, Cornwall Airport, Cornwall & Isles of Scilly LEP and Goonhilly Earth Station) comms to ensure effective messaging
• To be business focussed and drive investment interest to Cornwall
• Continue to grow the Spaceport Cornwall profile and brand
3. Specification/Scope of Services
The Spaceport Cornwall team will require:
•Road to Launch specific Communications Plan
•Proactively identify media opportunities that:
o Increase positive coverage across local/national and international media outlets
o Identify relevant industry titles with editorial opportunities
o Drive Interest to Cornwall
• Media Management
o Management of Spaceport Cornwall’s media list
o Plan and execute a Media Day ahead of launch to showcase the site and operations to a select group of media
o Identify select media to attend the launch itself
•Social Media:
o Evaluate Spaceport’s current social media channels and identify areas to improve
o Create a social media strategy for the Road to Launch which includes:
o Which channels to focus on (ie, Twitter, Instagram, Facebook, LinkedIn)
o Tone of voice for each channel
o Recommended #s for Spaceport, Cornwall Space, and other relevant #s
o Timetable of dates
o Ongoing support for on-line engagement, including managing the Spaceport Cornwall online accounts
•Ongoing support:
o Drafting press releases, getting quotes from spokespeople, liaising with media to arrange interviews/filming, responding to media requests, crisis comms if required, liaise with partners including Virgin Orbit, UK Space Agency, and Goonhilly Earth Station.
o Brand growth: support the growth and profile of the Spaceport brand by effectively using the imagery, logo and brand guidelines .
o Support the promotion of the brand merchandise
Description of the geographical coverage:
Reference no:
DN625865
Estimated total value:
£10,000.00
Estimated annual value:
£10,000.00
VAT not recovered:
£10,000.00
Participating organisations:
N/A
Keywords:
PR, Public Relations, Marketing
Start date:
01/08/2022
End date:
30/11/2022
Awarded date:
02/08/2022
Awarded value:
Not set
Appraisal date:
Not provided
Review date:
30/09/2022
Initial contract period:
3 months
Total option to extend:
Total contract period:
3 months
Available extensions:
0 with 0 taken
Central purchasing body:
Cornwall Council
Framework:
N/A
Find a Tender (FTS):
No
Process used:
RFQ
Primary contact
Title:
Ms
First name:
Imogen
Surname:
Melvin
Email address:
imogen.melvin@spaceportcornwall.com
Telephone number:
01872 322941
Fax number:
Mobile number:
Awarded supplier(s)
| Company name | Company reg number | SME/VCS | VCS reg number | Contacts | Postcode |
|---|---|---|---|---|---|
| Halo PR and Communications | 11474994 | SME |
|
PL25 3LL |
Categories
- 79340000-9 - Advertising and marketing services
- 79342000-3 - Marketing services
Notes
Public notes:
Custom details
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